LEGO Insiders Sweepstakes: The Willy Wonka Golden Ticket of the Brick World
I’ll be honest — when I heard LEGO were releasing a Willy Wonka & the Chocolate Factory set, my inner child practically cartwheeled. It’s colourful, it’s nostalgic, and it even has a working chocolate waterfall. Basically, it’s everything I didn’t know I needed sitting on my shelf.
But LEGO didn’t just stop there. They’ve taken things full golden ticket mode with the LEGO Insiders Sweepstakes, where you can actually win a signed copy of the set. Yep, signed by the designers themselves.
What’s the Deal?
Here’s the gist: if you’re a LEGO Insider (and if you’re not, it’s free to join), you can enter the sweepstakes for a chance to win. It costs nothing — no spending points, no extra purchases. Just one simple entry and you’re in.
The sweepstakes runs until 15 October 2025, and there will be five winners worldwide. Each winner gets the LEGO Ideas 21360 Willy Wonka & the Chocolate Factory set signed by the design team, plus a LEGO e-Gift Card (or cash equivalent depending where you live).
That’s not just a prize, that’s bragging rights.
Why I Think It’s Brilliant
It’s pure nostalgia – The 1971 Willy Wonka film is iconic, and this set captures that magic in LEGO form.
It’s signed – A free set is good. A signed set is legendary. This isn’t something you’ll ever find on store shelves.
It’s totally free to enter – You don’t even need to spend Insider points. It’s literally risk-free.
It feels like a LEGO golden ticket – The suspense of waiting to see if you’ve won makes the whole thing even more fun.
The Only Downside
There are only five sets up for grabs, so the odds aren’t in everyone’s favour. But honestly, that’s the whole point — it wouldn’t feel like a golden ticket moment if everyone got one, right?
My Plan
I’ve already entered (of course). And now I’m daydreaming about where I’d display the chocolate factory if my name gets drawn. Probably pride of place in the living room — right where everyone can see it.
If you’re a LEGO fan, a Willy Wonka fan, or just love the thrill of winning something rare, don’t miss this. Head over to the LEGO Insiders Sweepstakes, throw your name in the hat, and who knows? You might just pull your own golden ticket.
